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Wednesday, December 15, 2010
How Marketing with Direct Mailing Lists to Promote your Product or Services
Direct mail marketing may be a perfect way to market your new product or service. Direct mailing also allows you the ability to reach a larger group of targeted consumers or businesses. The following information will provide some key valuable tips when you choose direct mail marketing to aid in marketing your new or existing business.
First, when you make the decision to incorporate direct mail marketing, you should have a basic idea of your target market in mind, and gather appropriate mailing lists. A qualified mailing list provider will also be able to assist in helping your target based on your specific industry. You want a mailing list that is compiled of potential consumers of your product or services. Analysis on your current customer database may aid in securing a new prospect mailing list. It is always good practice to make sure the list is up to date and includes all the required postal paperwork. It is also a good practice to eliminate any duplicate names on the mailing list. You should never send the same letter to the same person more than once. Marketing Lists Direct also offers the ability to remove your current customers for your new prospect mailing list.
Second, when using direct mail marketing to promote your product or service, it is always more effective to mail the information to a specific person, and not simply to a general title. You should always receive exact first and last names and the titles of the people on your mailing list.
Third, it is important to hide the demographic codes on your mail piece for tracking purposes. This will help you in tracking who is responding to your offer. For example, if you are marketing to people age 40-60, income levels of 50k+, a reputable mailing list provider will include codes on your file for each demographic. Income 40-50k may be coded with a letter B. When these codes are on your mail piece, you can track who is responding and adjust your next list purchase to the audience that has shown the most interest in your product or service.
Lastly, when using direct mail marketing to promote a product or service, be sure to never use abbreviations. Many address lists are sold with abbreviations like "Co." for "Company". There are several other abbreviations which are often included in mailing lists. Prior to printing any mailing list database, it is always best to take a visual scan over your list.
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